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  • 叁叁新作 | 渝乡辣婆婆——体验店

    发布时间: 2020-09-15 00:00首页:房产新闻 > 家居设计 > 阅读()


    “将巴渝地区特有的文化符号进行转译,使其更加具备当下的审美属性,并结合艺术和装置,让餐厅氛围表达更加多元……”

    ——叁上叁创意总监:霍庆涛

    "Translate the unique cultural symbols of Bayu region to make them more aesthetic,combine art and installation, and make the atmosphere of the restaurant more diversified..."

    ——Huo Qingtao



    渝乡辣婆婆深耕餐饮市场十九年,不断的开拓和进取,在当地获得了非常好的市场口碑。“一盆水煮鱼、地道四川味”,水煮鱼和川菜是辣婆婆的出品特色,

    绝佳的口味和出色的服务,在线下店面火爆的同时,线上订餐也取得不错的成绩。

    Yuxiang restaurant deep into the catering marketfor 19 years,and continued to develop and forge ahead,in the local market has won a very good reputation."A pot of boiled fish, authentic Sichuan flavor",boiled fish and Sichuan cuisine are spicyPo's product features,excellent taste and excellent service.While offline storesare popular,online ordering has also achieved good results.




    多年前辣婆婆餐饮集团就组建了自己的外卖骑手团,为顾客提供送餐服务,“体验店”的建立,既是为线上订餐建立的加工网点,同时也是为线上顾客提供的线

    下体验区,顾客可以选择自主取餐,也可以选择直接在店内就餐,体验辣婆婆无微不至的服务。

    Years ago Yuxiang restaurant catering group formedhis own take-away rider regiment,to providecustomers with room service,the establishment of "experience store" is not only for online order processing network, but also provide online customers with offline experience area, customers can choose independently take food,also can choose to eat in the store, directly experience Yuxiang restaurant meticulous service.






    “体验店”首要功能是线上店的厨房加工点,其次才是堂食的功能,留给就餐的面积就会很精简。为了有效的利用面积和营造绝佳的就餐体验,我们设计团队不断的优化动线和整合功能,打造了一处简约高效、兼备传统与时尚的艺术就餐空间。

    The first function of the "experience store" is the kitchen processing point of the online store,and the second function is the in-room food,leaving a very small area for dining.In order to effectively utilize the area and create an excellent dining experience,our design team constantly optimizes the moving lines and integrates functions to create a simple and efficient artistic dining space that combines tradition and fashion.






    辣婆婆的出品文化源自川渝地区,这是这个品牌的基因。我们从川渝民居的吊脚楼中汲取灵感,在餐厅的挑空区域营造出万家灯火中挂壁村落的感觉,并将这一感觉延伸到餐厅的门头上面,营造的极好的视觉体验和感官联想,将远在千里之外的川渝风情赫然呈现在顾客面前,完成了品牌文化的溯源。

    Yuxiang restaurant's production culture originatedfrom Sichuan and Chongqing region,which is the gene of this brand. We draw inspiration from each of the diaojiao building,carry empty area in the restaurant to create the feeling of hanging wall village in the lights, and to extend the feeling to the restaurant door the head above, create great visual experience and sensory lenovo, in far away will each amorous feelings suddenly appear in front of customers, to complete the traceability of brand culture.





    用色彩和艺术去呼应传统,是我们一贯的设计理念。我们在设计中主张让中国的传统文化更加国际化和具备当下性,所以我们在每次的设计中,在继承传统的同时,都在不停的尝试创新。“体验店”是我们对传统年轻化的又一次尝试,我们大胆的运用色彩和艺术装置,运用新型的材料和灯光,同时结合传统的文化元素,创造了一个“厚重”的空间氛围。

    It is our consistent design concept to echo the tradition with color and art. In our design,we advocate to make Chinese traditional culture

    more international and contemporary.Therefore,in every design, we are constantly trying to innovate while inheriting the tradition."Experience shop" is anotherattempt of our traditional youth. We boldly use colors and art installations, new materials and lighting,and combine traditionalcultural elements to create a "thick" space atmosphere.






    顾客的反馈也印证了我们设计的成功,年长的老人在这里看到了传统,年轻人在这里感受到了时尚,孩童们在这里找到了乐园。

    The feedback from customers also proves the success of our design. The old see the tradition here, the young feel the fashion here, and the children find the paradise here.

    项目信息

    项目名称:渝乡辣婆婆体验店

    项目地址:中国 石家庄 怀特商城商圈

    设计面积:117㎡

    竣工设计:2020.07

    业主单位:渝乡辣婆婆餐饮管理集团

    设计公司:深圳叁上叁设计顾问有限公司

    创意总监:霍庆涛

    设计团队:霍庆涛、何秀莹

    项目摄影:左圳


    霍庆涛

    深圳市叁上叁设计顾问有限公司创始人


    何秀莹

    叁上叁空间设计执行总监

    霍庆涛

    2015中国设计星十强华北区冠军

    2018  40UD40全国榜

    2020中国室内设计新势力榜TOP10

    红棉中国设计奖▪2019室内设计奖

    杰出新商业空间设计师

    新商业空间设计师TOP10

    艾特奖深圳赛区-餐饮空间设计 银奖

    2013创立河北叁上叁装饰设计有限公司,

    专注于餐饮空间设计,为社会餐饮提供设计服务。

    2018创立深圳叁上叁设计顾问有限公司,

    专注于团餐空间设计,为企业和高校提供内部餐厅设计服务。

    深圳市叁上叁设计顾问有限公司

    特别声明:文章内容仅供参考,不造成任何投资建议。投资者据此操作,风险自担。
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